FAQ
Your Questions, Answered
These are the real questions high ticket business owners ask us on calls every week — about pricing, what's included, and whether it'll work for you. No fluff, no gimmicks. If your question isn't here, just ask.
How It Works
What exactly is this service — a course, an agency, or coaching? +
It's a hybrid service, not a course we hand you and wish you luck with. We build the client-acquisition system for you — your offer, paid-ad funnels, landing pages, CRM, automations, and lead qualification — and we work with you one-on-one on the parts only you can own: your positioning, your sales calls, and your creative. Think of us as an embedded growth team across all three pillars: Marketing, Sales, and Fulfillment.
Is it done-for-you or done-with-you? +
Both. Roughly 80% is done-for-you — the funnels, CRM, ad frameworks, scripts, and automations are pre-built and plugged into your business. The other ~20% is done-with-you: one-on-one calls to tailor your offer, sharpen your sales process, and shape the creative to your brand.
How does the lead system actually work, end to end? +
Paid ads (primarily Meta and Instagram, sometimes LinkedIn) drive traffic to an opt-in and then to a conditional-logic qualification form built on the BANT framework — Budget, Authority, Need, Timing. Unqualified leads are routed out; qualified, decision-maker leads land on your calendar, often after watching a short video.
Do you help me hire and step out of fulfillment? +
Yes — building a team is part of the work. We help you source, hire, and train editors and shooters, and we keep a vetted contractor database. This usually kicks in once you're around $15–20K/month and the economics make sense.
What does getting started look like? +
It starts with a strategy call to see whether we're a fit. If we move forward, you'll have about a one-hour onboarding call with our Director of Operations — a full audit of your business and P&L, market research on your target verticals, and building your offer — then straight into the week-one system build. Ads are typically live within 2–3 weeks.
What's Included
What do I actually get? +
The full system: your offer built with you, pre-built ad-creative frameworks and scripts, done-for-you funnels and landing pages, a fully configured CRM with automations and follow-up sequences, and sales training. On the support side: a private Slack channel with Eric and the core team, one-on-one calls, weekly live sessions, and sales-call audits and roleplay.
What does the sales training cover? +
Live weekly sessions, recorded-call reviews, and roleplays — discovery, pitching, and 30+ hours of objection handling — led by closers who've personally collected millions in sales. We audit your real calls and hand you the exact corrections, so you improve every week instead of guessing.
Do I keep the systems after the engagement ends? +
Yes. Everything we build — your CRM, funnels, offer, automations, and the skills you develop — is yours to keep. The whole point is that you own a machine, not that you rent an agency forever.
Who do I actually get access to? +
A full team, not a single coach: a media-buying/ads expert, an operations lead for your offer and systems, sales coaches who review your calls, and founder Eric on his sessions — plus daily communication in your dedicated Slack channel and one-on-ones as you need them.
Pricing & ROI
How does pricing work? +
It's a one-time investment — not a monthly retainer, and never a cut of your revenue, so you keep 100% of what you earn. The investment scales to the length and level of support you choose. Pay-in-full earns a discount, and financing is available.
Do you take a percentage of what I make? +
No. There's no revenue share, no performance cut, and no back-end fee. You invest once for the build and the coaching, and every dollar your new clients pay is yours.
Can the clients you help me land actually pay for the program? +
That's the entire model. There are only two ways to grow a business: get more clients and make each one worth more. We build a measurable system where you can expect a strong return on ad spend, and for most clients a single new client more than covers the investment.
Why recurring revenue instead of just booking more projects? +
Project work at thin margins isn't an asset — the day you stop working, it's worth nothing. Recurring high ticket revenue carries far higher margins, higher lifetime value, and predictable monthly revenue, which is exactly what lets you step out of shooting and editing and actually scale.
Is ad spend included in the price? +
No — ad spend is separate and runs on your own ad account. You start small (around $20–30/day) to gather data, then scale the winners. The program fee and your ad budget are two different things.
Financing & Payment
Do you offer payment plans or financing? +
Yes. You can pay in full for a discount, or spread the investment over time. We work with financing partners that let you split payments across several months — often at 0% interest. Many clients do a quick soft pre-approval right on the call.
I don't have the full amount free right now — can I still start? +
Often, yes. The financing options exist precisely so you don't have to pay everything at once — the idea is that the clients you close pay off the balance over the engagement. We'll walk through the numbers with you honestly and won't push you into anything that doesn't make sense for your situation.
Fit & Your Situation
Do you work with all high ticket businesses? +
Yes — we work with any high-ticket business. If you need more qualified leads and more qualified booked calls, and you sell to clients over the phone or on Zoom, we can help.
Will this work for my niche? +
Almost certainly. We've worked with 828 high ticket businesses across dozens of industries — everything from solo operators to companies doing tens of millions a year. The core process is the same regardless of niche: one clear offer per audience, laser-targeted ads, a qualification filter, and booked calls.
Does this work outside the US? +
Yes. We have clients across Canada and internationally closing high-ticket deals. The model is geography-flexible as long as your offer is positioned for the right clients.
What if I don't have relevant case studies yet? +
You don't need them to start. Several clients landed their first medical or B2B clients with zero prior proof — the ad system itself is proof you can find a client's customers. We help you use exactly that on your calls.
Ads & Leads
I've never run ads before — is that a problem? +
Not at all. We script your ads, build the targeting and copy, and set everything up; you just shoot the creative. We use varied ad styles — founder/podcast-style, UGC, case-study — designed to give value and lower resistance rather than hard-sell.
Do I have to be on camera? +
Up to you. Record it yourself or hire a spokesperson or creator — either way, we write the script.
What ad budget do I need? +
Start small — around $20–30/day for the first month to gather data — then scale the winners. Some clients ramp to $100–250/day once it's working. Remember, ad spend is separate from the program fee.
How do you keep the leads from being junk? +
We add deliberate friction. Conditional opt-in forms qualify on revenue, company size, budget, and timing, and route unqualified people out of the funnel. We also condition the Meta pixel on your good leads only. Cost-per-lead may rise, but show rates and close rates go up.
What lead numbers should I expect? +
It varies by industry, but common benchmarks are a strong return on ad spend (often in the range of 10 to 1), cost-per-lead roughly $50–90, and cost-per-booked-call around $100–200. We tune these with you week to week.
Time & Commitment
How much of my time does this take? +
Plan on roughly an hour a day, or a couple of hours a week. Support is heaviest in the first two months — often 3–5 calls a week — while we build, then it flexes to what you need. Results track how quickly we can get everything live.
Results & Timeline
How fast will I see results? +
Your infrastructure is typically live in about 2–4 weeks. Many clients see a return within the first 4–12 weeks — often by repackaging their offer and re-offering it to their existing network before ads even scale. We can't promise a specific number, because too many variables are involved.
Are your case-study numbers real, or just one good month? +
The results we show come from real clients and real closed deals, not one-off spikes — but we won't guarantee you'll match any specific figure. What we guarantee is a proven, validated system and the support to execute it.
Tools & Tech
What CRM and tools does this run on? +
It runs on our proprietary built CRM (about $97/month), set up for you with funnels, landing pages, automations, and follow-up/recovery sequences pre-built from our snapshots. We map your client journey in Monday.com or Notion and run ads through Meta Ads Manager.
Will the automations sound robotic to high-level prospects? +
No. The workflows are standardized, but the language is customized per offer and audience so it reads like it's coming from you — not a bot.
Trust & Skepticism
How is this different from the services I've already bought? +
A course hands you information and wishes you luck. We build the system with you and coach you through execution — and we've onboarded companies already doing eight figures a year, so it isn't “beginner” material. The value is speed and a proven system, not more theory.
I've been burned by a cheap agency or a past consultant — why are you different? +
Most bad experiences come from a volume, spray-and-pray model with no accountability. We're selective, measurable, and hybrid — a real done-for-you build plus real-time Slack and coaching support — and we back it with an ROI guarantee so we both have skin in the game.
Why can't I just figure this out myself? +
You might — eventually. But staying stuck has a cost: the gap between where you are and your goal, every single month, plus the time you'd burn experimenting. We hand you a proven, data-backed path so you get there in a fraction of the time.
I'm not sure I can close high-ticket deals — I've never sold at that level. +
That's exactly what the sales training is for. We audit your real calls, run roleplays, and share recordings of other members closing. Because the leads come to you (inbound), resistance is far lower — and you typically only need to close about one deal to cover the program.
Why shouldn't I just hire this in-house? +
Bringing someone in-house won't have the experience of the 800+ high ticket businesses we've worked with or the systems that actually work to scale. We're designed so you can hire us, then transition the role in-house — using us to train your new hire — but you need to start with a strong foundation that we provide.
Results vary. Any figures and examples above reflect representative client outcomes from our work with 750+ high ticket businesses and are not guarantees of income or results. Your outcome depends on your effort, niche, market, and execution.
Still Have Questions?
Book a strategy call. We'll tell you honestly whether we can help — and if we're a fit, exactly how to get started.
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